cave painting of early communication

As far back as I can remember, I’ve always been inspired to draw and paint, so a career in art and design was always on the cards.

After 4 years studying graphic design to degree standard at Cornwall College, I graduated as a diploma member of the Society of Industrial Artists and Designers in 1982.

Over the years, I’ve worked in Audio Visual, Packaging and POS, Cosmetics and Beauty Products, Engineering, Christian Publicity and the Pharmaceutical Industry, to name but a few. Starting out with paste-up artwork on drawing boards, hand drawn marker visuals, and long hours in darkrooms, time has seen many changes with equipment and working methods. However, though the tools have changed, my aim has always remained the same — to produce effective, relevant, graphic communication.

Graphic communication is everything — it has always been. From the very first marks we humans ever made representing our ideas and experiences, to today’s fast changing digital world, and beyond, it’s the culmination of an inventive ideas process that effectively communicates our intent and values to others.

For the designer, it means a partnership between the client's aims and the designer’s creativity, defining a common vision and honing all the possibilities of outcome into a single bespoke solution that’s distinctly right for your business, not someone else’s.

Good design simply means great graphic communication.